Malin Pally Bengtsson

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Graphic Designer based in Stockholm. I’m newly graduated from Berghs School of Communication.

Graphic Designer based in Stockholm. Currently studying my second year at Berghs School of Communication.

Rebranding, Wallåkra Stenkärlsfabrik

Case: Fictive Project

Wallåkra Stenkärlsfabrik is a modern company with cultural roots, anno 1894. Wallåkra is located in a valley and for ages stone vessels, brownish pots, and jars have been made with clay from the area. Everything is turned by hand and burned in the large coal-fired round oven. For me, this project was a trip down memory lane since I have spent many weekends here with my family during my childhood.

The idea of the brand identity was to create a hand-crafted yet modern to represent the two sides of Wallåkra. The shapes are natural and authentic, to reflect the handcraft that goes into making the pottery. And therefore is the typography super fancy, which is the other part of Wallåkra, that symbolizes the modern and cultural aspect of the brand.