Malin Pally Bengtsson

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Graphic Designer based in Stockholm. I’m newly graduated from Berghs School of Communication.




Graphic Designer based in Stockholm. Currently studying my second year at Berghs School of Communication.


WELEDA REBRANDING

Case: FIctive Branding for Weleda


Weleda is  manufactures holistic skin care products, nutritional supplements and anthroposophical medicine. The products and medicine are developed based on anthroposophical principles.

I use Weleda's products on a daily basis therefore, so I wanted to rebrand them based on how I interpret their products. I was mainly inspired by the organic, natural and medical aspect. The result is very clean and minimalistic, to symbolize the fact that there is no unnecessary additives while referring to the medical principal.